Cassandra Roth

Cassandra Roth

Cassandra Roth

Senior Consultant

Cassandra is a Senior Consultant at Segal Benz, in the New York office, with 12 years of experience. She is an award-winning innovator who uses new technologies, including augmented reality, automated workflows and AI, for employee engagement and in developing creative, results-driven health and wellness campaigns. Her clients include BeiGene, Lenovo, NVIDIA and SLB. Her work with SLB earned a first place Eddy Award from Pensions & Investments in 2024.

For Cassandra, people are at the heart of what we do, and that’s the work in which she finds purpose and passion. An experienced consultant and researcher certified in the study of human behavior, Cassandra enjoys getting to the core of what motivates and engages people to be the best versions of themselves. Her clients benefit from her deep desire to understand people’s needs, use of primary research and behavioral economic techniques to drive results  and enthusiasm to deliver positive, engaging materials for all stakeholders.

Before joining Segal Benz, Cassandra worked for a consulting firm. Her clients included Amazon, Comcast, Con Edison, CVS Health and Sanofi.

Cassandra holds a BA in English with a concentration in Economics from East Stroudsburg University and an MS in Public Relations and Corporate Communications from New York University. She is a co-founder and Chair of Pride@Segal, an LGBTQIA+ business resource group dedicated to creating an inclusive work environment for her colleagues and clients.

Cassandra regularly contributes insights to the Segal Benz blog, hosts webinars with The Conference Board on Total Rewards and global communications, and speaks at in-person events such as Bright Horizon’s annual On the Horizon Summit. Examples of her interviews and thought leadership are available in Benefits Quarterly, WorldatWork and Authority Magazine.

Read insights from Cassandra

  • November 18, 2024

    Building a Strong Culture in a Dispersed Work Environment

    Culture is much more than what happens when people gather in the same location; our article gives tips on the best ways to build it.

    Topics covered: Compensation & Careers, Benefits Administration, Communications, Corporate, Retirement, Healthcare Industry, Benefit Audit Solutions, Architecture Engineering & Construction

    Read full insight

Contact Cassandra

The information you provide will not be shared with anyone outside Segal.

Cassandra Roth

Cassandra Roth

Cassandra Roth

Senior Consultant

Cassandra is a Senior Consultant at Segal Benz, in the New York office, with 12 years of experience. She is an award-winning innovator who uses new technologies, including augmented reality, automated workflows and AI, for employee engagement and in developing creative, results-driven health and wellness campaigns. Her clients include BeiGene, Lenovo, NVIDIA and SLB. Her work with SLB earned a first place Eddy Award from Pensions & Investments in 2024.

For Cassandra, people are at the heart of what we do, and that’s the work in which she finds purpose and passion. An experienced consultant and researcher certified in the study of human behavior, Cassandra enjoys getting to the core of what motivates and engages people to be the best versions of themselves. Her clients benefit from her deep desire to understand people’s needs, use of primary research and behavioral economic techniques to drive results  and enthusiasm to deliver positive, engaging materials for all stakeholders.

Before joining Segal Benz, Cassandra worked for a consulting firm. Her clients included Amazon, Comcast, Con Edison, CVS Health and Sanofi.

Cassandra holds a BA in English with a concentration in Economics from East Stroudsburg University and an MS in Public Relations and Corporate Communications from New York University. She is a co-founder and Chair of Pride@Segal, an LGBTQIA+ business resource group dedicated to creating an inclusive work environment for her colleagues and clients.

Cassandra regularly contributes insights to the Segal Benz blog, hosts webinars with The Conference Board on Total Rewards and global communications, and speaks at in-person events such as Bright Horizon’s annual On the Horizon Summit. Examples of her interviews and thought leadership are available in Benefits Quarterly, WorldatWork and Authority Magazine.

Read insights from Cassandra

  • November 18, 2024

    Building a Strong Culture in a Dispersed Work Environment

    Culture is much more than what happens when people gather in the same location; our article gives tips on the best ways to build it.

    Topics covered: Compensation & Careers, Benefits Administration, Communications, Corporate, Retirement, Healthcare Industry, Benefit Audit Solutions, Architecture Engineering & Construction

    Read full insight

Contact Cassandra

The information you provide will not be shared with anyone outside Segal.

Cassandra Roth

Senior Consultant

Cassandra Roth

Contact Cassandra

The information you provide will not be shared with anyone outside Segal.

Cassandra is a Senior Consultant at Segal Benz, in the New York office, with 12 years of experience. She is an award-winning innovator who uses new technologies, including augmented reality, automated workflows and AI, for employee engagement and in developing creative, results-driven health and wellness campaigns. Her clients include BeiGene, Lenovo, NVIDIA and SLB. Her work with SLB earned a first place Eddy Award from Pensions & Investments in 2024.

For Cassandra, people are at the heart of what we do, and that’s the work in which she finds purpose and passion. An experienced consultant and researcher certified in the study of human behavior, Cassandra enjoys getting to the core of what motivates and engages people to be the best versions of themselves. Her clients benefit from her deep desire to understand people’s needs, use of primary research and behavioral economic techniques to drive results  and enthusiasm to deliver positive, engaging materials for all stakeholders.

Before joining Segal Benz, Cassandra worked for a consulting firm. Her clients included Amazon, Comcast, Con Edison, CVS Health and Sanofi.

Cassandra holds a BA in English with a concentration in Economics from East Stroudsburg University and an MS in Public Relations and Corporate Communications from New York University. She is a co-founder and Chair of Pride@Segal, an LGBTQIA+ business resource group dedicated to creating an inclusive work environment for her colleagues and clients.

Cassandra regularly contributes insights to the Segal Benz blog, hosts webinars with The Conference Board on Total Rewards and global communications, and speaks at in-person events such as Bright Horizon’s annual On the Horizon Summit. Examples of her interviews and thought leadership are available in Benefits Quarterly, WorldatWork and Authority Magazine.

Read insights from Cassandra

  • November 18, 2024

    Building a Strong Culture in a Dispersed Work Environment

    Culture is much more than what happens when people gather in the same location; our article gives tips on the best ways to build it.

    Topics covered: Compensation & Careers, Benefits Administration, Communications, Corporate, Retirement, Healthcare Industry, Benefit Audit Solutions, Architecture Engineering & Construction

    Read full insight

Cassandra Roth

Senior Consultant

Cassandra Roth

Contact Cassandra

The information you provide will not be shared with anyone outside Segal.

Cassandra is a Senior Consultant at Segal Benz, in the New York office, with 12 years of experience. She is an award-winning innovator who uses new technologies, including augmented reality, automated workflows and AI, for employee engagement and in developing creative, results-driven health and wellness campaigns. Her clients include BeiGene, Lenovo, NVIDIA and SLB. Her work with SLB earned a first place Eddy Award from Pensions & Investments in 2024.

For Cassandra, people are at the heart of what we do, and that’s the work in which she finds purpose and passion. An experienced consultant and researcher certified in the study of human behavior, Cassandra enjoys getting to the core of what motivates and engages people to be the best versions of themselves. Her clients benefit from her deep desire to understand people’s needs, use of primary research and behavioral economic techniques to drive results  and enthusiasm to deliver positive, engaging materials for all stakeholders.

Before joining Segal Benz, Cassandra worked for a consulting firm. Her clients included Amazon, Comcast, Con Edison, CVS Health and Sanofi.

Cassandra holds a BA in English with a concentration in Economics from East Stroudsburg University and an MS in Public Relations and Corporate Communications from New York University. She is a co-founder and Chair of Pride@Segal, an LGBTQIA+ business resource group dedicated to creating an inclusive work environment for her colleagues and clients.

Cassandra regularly contributes insights to the Segal Benz blog, hosts webinars with The Conference Board on Total Rewards and global communications, and speaks at in-person events such as Bright Horizon’s annual On the Horizon Summit. Examples of her interviews and thought leadership are available in Benefits Quarterly, WorldatWork and Authority Magazine.

Read insights from Cassandra

  • November 18, 2024

    Building a Strong Culture in a Dispersed Work Environment

    Culture is much more than what happens when people gather in the same location; our article gives tips on the best ways to build it.

    Topics covered: Compensation & Careers, Benefits Administration, Communications, Corporate, Retirement, Healthcare Industry, Benefit Audit Solutions, Architecture Engineering & Construction

    Read full insight

Cassandra Roth

Cassandra Roth

Senior Consultant

Contact Cassandra

The information you provide will not be shared with anyone outside Segal.

Cassandra is a Senior Consultant at Segal Benz, in the New York office, with 12 years of experience. She is an award-winning innovator who uses new technologies, including augmented reality, automated workflows and AI, for employee engagement and in developing creative, results-driven health and wellness campaigns. Her clients include BeiGene, Lenovo, NVIDIA and SLB. Her work with SLB earned a first place Eddy Award from Pensions & Investments in 2024.

For Cassandra, people are at the heart of what we do, and that’s the work in which she finds purpose and passion. An experienced consultant and researcher certified in the study of human behavior, Cassandra enjoys getting to the core of what motivates and engages people to be the best versions of themselves. Her clients benefit from her deep desire to understand people’s needs, use of primary research and behavioral economic techniques to drive results  and enthusiasm to deliver positive, engaging materials for all stakeholders.

Before joining Segal Benz, Cassandra worked for a consulting firm. Her clients included Amazon, Comcast, Con Edison, CVS Health and Sanofi.

Cassandra holds a BA in English with a concentration in Economics from East Stroudsburg University and an MS in Public Relations and Corporate Communications from New York University. She is a co-founder and Chair of Pride@Segal, an LGBTQIA+ business resource group dedicated to creating an inclusive work environment for her colleagues and clients.

Cassandra regularly contributes insights to the Segal Benz blog, hosts webinars with The Conference Board on Total Rewards and global communications, and speaks at in-person events such as Bright Horizon’s annual On the Horizon Summit. Examples of her interviews and thought leadership are available in Benefits Quarterly, WorldatWork and Authority Magazine.

Read insights from Cassandra

  • November 18, 2024

    Building a Strong Culture in a Dispersed Work Environment

    Culture is much more than what happens when people gather in the same location; our article gives tips on the best ways to build it.

    Topics covered: Compensation & Careers, Benefits Administration, Communications, Corporate, Retirement, Healthcare Industry, Benefit Audit Solutions, Architecture Engineering & Construction

    Read full insight