Articles | January 24, 2025

Creative Ways to Use AI for Member Communications

By Jon Stuckey

Public retirement systems constantly seek new and innovative ways to engage their members though communications. Generative AI, with its vast capabilities, offers an exciting frontier for transforming how we communicate complex benefits information.

Understanding and applying these cutting-edge tools can significantly enhance the quality and efficiency of member communications. Integrating Generative AI into communications strategies not only modernizes the approach to communications but also helps meet members’ evolving needs and expectations.

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An article published in the Winter 2025 issue of PERSist, the newsletter of the National Conference on Public Employee Retirement Systems (NCPERS), which you can access from this page with their permission, discusses five creative ways to use AI for member communications and emphasizes the importance of human oversight.

The article covers:

  • Generating ideas and brainstorming
  • Simplifying complex and cumbersome content
  • Creating high-quality content
  • Improving customer service through chatbots and virtual assistants
  • Creating images and audio files to supplement written communications
  • Why human oversight is critical

By combining the efficiency of AI with the discernment and ethical considerations of human oversight, we can create communications that are not only informative and engaging but also trustworthy and fair.

Interested in using Generative AI to improve your member communications?

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This page is for informational purposes only and does not constitute legal, tax or investment advice. You are encouraged to discuss the issues raised here with your legal, tax and other advisors before determining how the issues apply to your specific situations.