Archived Insight | October 18, 2021

Your Website: The Key to an Effective Communication Strategy

These days we have access to just about everything through the tap of a screen. People expect the same level of consumer service and access from their benefits as they receive in other areas of their lives. Multiemployer benefit funds can help participants better navigate their benefits through a digital front door strategy.

In this article, we discuss:

How participants’ expectations are changing the way we communicate.
The importance of customizing your tools, channels, and messages to meet your audience’s needs.
How to choose the digital path that makes the most sense for your organization.

Read the Benefits Magazine article.

Thinking about developing a digital communications strategy for your benefits programs?

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This page is for informational purposes only and does not constitute legal, tax or investment advice. You are encouraged to discuss the issues raised here with your legal, tax and other advisors before determining how the issues apply to your specific situations.